Lesson 1: Why a Restaurant Needs Social Media

In this lesson, we’ll explore why social media is essential for restaurants today. You’ll learn how relying on great food alone can be a trap and why visibility is just as important as quality.

We’ll discuss how social media helps you reach the right audience, build engagement, and turn one-time guests into regular customers.

You’ll understand why social media isn’t just an option – it’s a necessity for growing your restaurant.

Here, you will find a video lesson and a downloadable presentation with the main insights.

Additionally, you’ll have access to Your Restaurant’s Social Media Checklist, designed to help you evaluate your current social media presence. You can download and complete it directly in the PDF, or print it out if you prefer.

By going through it, you’ll identify areas that may need more attention and see where you stand right now. This will give you a solid starting point to improve your social media and take your restaurant’s online presence to the next level. 

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