We will cover the following topics in the book


  • Restaurant Target Audience

The algorithm for determining your restaurant's target audience and value base.

  • Restaurant Value

How restaurant value works. Defining the value of your establishment.

  • Info Hook

What an Info Hook is, why it is essential to attract and retain customers, and how to use it.

  • Menu

Common mistakes in menus, dish functions in a menu, and nine steps to info hook menu planning.

  • Special Offers

How to plan a special offer, what efficiency indicators to consider, types of special offers.

  • Events

Types of events for restaurants, how to select an event, and common mistakes in holding events.

  • Partner Programs

What a partner program is, how to use it for your restaurant, partner program examples.

  • Participation in Partners' Events

What a partner event is, and what partnership options you can use for the restaurant.

  • Footfall

How to increase footfall in your restaurant.

  • Promotion

Tools for offline and online promotion that you can use in the restaurant.

  • Social Media

Fundamental aspects of working with social media to benefit your restaurant.

  • Creating an Info Hook Context

Effective post ideas for social media, blogs, or newsletters to acquire new customers and build a strong community.

  • Storytelling

Ten storytelling ideas and eight storytelling mistakes.

  • Customer Reviews

Basic rules for working with reviews, types of reviews, and how to turn negative into positive.

  • UGC: Digital Word of Mouth

Nine ways to encourage customers to create user-generated content.


Each chapter includes practical exercises and helpful tables to keep the book focused and useful.

By completing these exercises, you can immediately begin building a marketing system tailored specifically for your restaurant.

By the end of the book, you'll have a comprehensive marketing foundation ready to use in your establishment.


About the Author

Mila Holosha is an International Restaurant Marketer, the Founder and CEO of Hospitality Marketing Strategies, and the Host of The Restaurant Marketing Insights Podcast.

For over a decade, she has been helping restaurant owners get more customers, turn them into regulars, and do something significant: make an impact on guests’ lives.

What You Will Get

  • The "More Than a Restaurant: Turn Customers into Fans" ebook
    Available in 2 formats: EPUB and PDF
  • A Workbook (PDF)
    To start implementing all the exercises right away
  • The Info Hook Process Map (PDF)
    Your guide in the restaurant marketing world








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